Connecting Insurance Agencies to the Tools that Help Them Thrive
The Goal
I collaborated with Vero, a forward-thinking company dedicated to revolutionizing the insurance industry through its advanced technological platform. This platform was designed to help insurance agencies efficiently eliminate their back-office procedures, thereby enabling them to focus on growth strategies and streamline their services.
B2C Content
In addition to creating content for Vero, I created B2C content that would be sent from individual insurance agents and agencies to their customers. This included both email and SMS sequences that highlighted the benefits of specific insurance products, reminded customers of renewals and other important dates, and walked them through important processes.
Creating B2B Content
I created persuasive web copy that conveyed the value proposition of Vero's platform, emphasizing its power to replace cumbersome back-office functions with sophisticated, automated processes. This copy was designed to not only communicate the technical features of Vero's solutions, but also to humanize the brand and create a direct, engaging dialogue with potential customers.
To further support Vero's outreach efforts, I also crafted persuasive pitch decks. These presentations combined the power of data, storytelling, and design to create a compelling narrative about Vero's solution.
