The Goal
Hello Prenup, based in Boston, MA, has become the premier online platform for affordable, fast, and comprehensive prenuptial agreements.
The team needed help creating compelling and informative content to engage users and build trust with potential clients.
The Process
Step 1: Clarify the message and target audience - Hello Prenup was looking to reach couples who were thinking about a prenup, but were intimidated by the process and cost.
Step 2: Deep dive into the world of prenups to better understand audience perspective, brainstorm content ideas that would resonate with readers, research competitors, and SEO.
Step 3: Develop content with the ultimate goal of converting readers into customers in mind.
The Result
An array of engaging content for Hello Prenup’s 24,000 monthly visitors.
“Julia produces great quality work!” - Julia Rodgers, CEO