Experience

As a content strategist and writer, I bring a diverse set of skills and a creative mindset to every project. With seven years of experience in the field, I’ve honed my ability to craft compelling, informative, and engaging content that resonates with a variety of audiences. I thrive on finding fresh and innovative ways to approach each project, whether it's developing a new content strategy or brainstorming creative ideas for a blog post.

Work Experience

Copywriter & Editor

Pluralytics AI | October 2021 - Present

  • Analyze and edit enterprise messages and marketing communications for clients across a range of industries, including biotech, airlines, medical centers, insurance, and commercial retailers while training the AI models to improve accuracy and effectiveness.

  • Create and edit social content that generates an average of 400 engagements per post for a leading science and technology company with over 24,000 followers.

  • Develop internal communications for a major airline distributed to over 120,000 employees.

Copywriter

Wordstylistz | December 2018 - present

  • Create compelling content for a variety of digital mediums, including blogs, landing pages, email sequences, and social media.

  • Developed content strategies for an e-comm brand, boosting conversions by 60.52% and generating over $20,000 in sales over a single weekend.

  • Wrote an email sequence that resulted in 600 new members and increased reader engagement

Content Strategist & Copywriter

On Stray Paper | January 2018 - present

  • Develop and implement content strategies for various clients, including startups, small businesses, and established brands.

  • Conceptualized and created web and UX copy for leading plant care app, Greg, resulting in a 60% increase in monthly downloads and over 5,000 5-star reviews.

  • Achieved top rankings for 71% of website content for a leading Miami realtor

Community Engagement Specialist

Fishbowl | August 2022 - May 2023

  • Conceptualized and implemented content strategies that boosted active user engagement by more than 300%

  • Created content and engaged with members to increase activity, build stronger communities, and establish Fishbowl as a leading professional social media site

  • Analyzed metrics to identify trends and opportunities on the platform, leading to more active users and better conversations

Copywriter

Crometrics | December 2022 - May 2023

  • Crafted compelling email sequences that resulted in a 30% increase in open rates and a 20% boost in conversion rates

  • Developed captivating SMS sequences that achieved 43% conversion rate and surpassed benchmarks

  • Implemented A/B testing strategies to optimize copy effectiveness, leading to a 25% improvement in click-through rates.

Content Strategist

Homefinder | April 2020 - November 2021

  • Strategized and executed content plans that resulted in a significant boost in site traffic, increasing page views by 143% and unique visitors over 16 months.

  • Hired, trained, and mentored a global content team of 20 members, resulting in improved performance, enhanced teamwork, and a more positive work culture.

  • Planned and wrote home-buying resources which received 33% of Homefinder’s sessions.

Editor & Copywriter

The HOTH | January 2019 - March 2020

  • Provided editorial guidance and support to a global team of over 50 writers, ensuring that content was produced on time, met established guidelines, and maintained a high level of quality.

  • Developed and maintained style guides and editorial standards, ensuring consistency and accuracy across all content types and channels.

  • Proofread, edited, and evaluated final copy to ensure that content aligned with established guidelines and best practices, resulting in a significant reduction in errors and improved content quality.

Education

Westfield State University | 2013

  • B.A. English

    • Writing and Journalism concentration